Kerala is a state in south-west India, which is a top tourist destination. The National Geographic's Traveller magazine names Kerala as one of the "ten paradises of the world"^[12] and "50 must see destinations of a lifetime".^[13] Travel and Leisure names Kerala as "One of the 100 great trips for the 21st century".^[12]
The Kerala Government Tourism Department, a government department in charge of promoting tourism has adopted the slogan God's Own Country for its campaigns.^[14]
                                                                                                                                                   

                               Official logo of the Kerala Government Tourism Department.